If only it were easier to understand how shoppers make decisions on marketplaces…
Now it is.
A recent study conducted by Sapio Research in collaboration with ChannelEngine surveyed 4,500 shoppers across France, Germany, the Netherlands, the UK, and the USA, shedding light on how people shop and why they choose certain platforms.
The findings are compiled in a new report that uncovers the biggest trends shaping marketplace shopping behavior in 2025.
Here’s what the report reveals:
The factors driving marketplace vs. brand website shopping.
The steps in a shopper’s journey from discovery to purchase.
The product categories dominating online sales.
How reviews build trust and loyalty.
Why customer service is becoming more crucial than ever.
The rising influence of social media on online shopping.
Don’t miss out—Get your FREE copy of the full report here: https://lnkd.in/ebdexh9C
