2025: To inspiring Partnerships, Awareness and Change
As I sat down last weekend, to write a New Year’s message, I found it unusually difficult. Not because there wasn’t much to celebrate businesswise in 2024 – on the contrary, we’ve achieved a lot together in 2024: • We realized with 60% of our brands a YOY growth of 50% up to 300%! • We […]
Unlock the Secrets of Marketplace Shopping in 2025!
If only it were easier to understand how shoppers make decisions on marketplaces… Now it is. A recent study conducted by Sapio Research in collaboration with ChannelEngine surveyed 4,500 shoppers across France, Germany, the Netherlands, the UK, and the USA, shedding light on how people shop and why they choose certain platforms. The findings are compiled […]
How TikTok is Changing the Way Consumers Discover Brands
TikTok has evolved far beyond a platform for viral dance trends and entertainment—it’s now a major player in commerce, influencing the way consumers discover and purchase products. With millions of users actively engaging with content, brands are recognizing its potential to drive both online and offline sales in ways that traditional social media platforms struggle […]